Downy
Tell Me Why

Keep your favorites your favorite.

P&G wanted to launch not only a new product with Downy Rinse and Refresh, but a new category altogether: an odor remover that could help you keep your favorite garments fresh for longer. So we figured that your favorite garments are your favorite because they represent something special, like an iconic 90s boy band. And therefore there would be no better people to tell you why you should use Downy Rinse and Refresh than those five fresh faces you love so dearly.

Press

Adweek • AdAge • Muse by Clio • Shots • The Backstreet Boys Themselves