Tide
Gonna Need More Tide

More views, more ewwws!

Tide Power Pods have 85% more detergent than regular Tide Pods. But why would anyone need that much Tide? Well, the messier a video is, the more viral it is. And we live in a time where we’re all chasing that sweet dopamine high from getting attention from random strangers on the internet. So strap in: you’re gonna need more Tide.

Awards

Cannes Lions (2 x Gold, Silver, Bronze, 3 x Finalist) • D&AD (Graphite, Shortlist) • One Show (2 x Gold, 2 x Bronze, Merit) • Effies (Silver, 2 x Bronze)

Press

AdWeek • Forbes • The Drum • Little Black Book • Shots • Marketing Dive • Trend Hunter