Tide x NFL
Lucky Jersey

It’s not lucky. It’s dirty.

NFL fans can be very superstitious, which is why 1 in 4 NFL fans haven’t washed their “lucky jersey” in a year or more. Gross. Luckily for them, Tide Hygienic Clean gets at the stains you can and can’t see. So we partnered with the NFL to break the news to fans that their jerseys aren’t lucky, just dirty.

What would it take for you to wash your lucky jersey?

We knew fans might not listen to us and wash their beloved lucky jerseys right away. But everyone’s got a price. So we got Davante Adams and Clay Matthews to help out and offer some amazing gifts (or more like bribes) for fans that washed their lucky jerseys.

Awards

Cannes Lions (1 x Silver, 5 x Shortlists) • One Show (Merit)

Press

Bleacher Report • USA Today • Yahoo! News • AdAge • Creativity • Shots