Target
Make the Holidays Spectacular
The holidays are a production. Make yours spectacular.
Getting ready for the holidays feels like a big production. So we dedicated ourselves to helping make our guests' holiday productions truly spectacular. We created several streams of work for Target's Holiday campaign that would mirror our guests' journey throughout the season then capped it all off with a wonderful gift: an 8 minute modern musical based on the Nutcracker starring John Legend and Chrissy Teigen.
The show must go on.
These four commercials set out to create the story of our campaign. They followed Marisol and Bullseye — the co-directors of our musical spectacular — as they worked all season long to put on the perfect holiday production.
We call it: The Toycracker.
Our goal was to make the holidays a little more wonderful for our guests. So we teamed up with John Legend, Chrissy Teigen, and the season's hottest toys to create a modern musical that kids and parents alike could enjoy.
Red hot deals live from the red carpet.
Ginger Breadington is on the beat and ready to eat! Part showman, part salesman, part sugar cookie, his job was to report on all the hottest deals arriving on the red carpet for the premiere of Target's beloved 10 Days of Deals. Stay fresh!
Tales from behind the scenes.
Throughout the season, Target offered special savings on holiday items specific to that moment. So to let guests know about these deals, we created four short story spots centered on the relatable holiday experiences of our toy cast and crew.
