Square
Selling Made Simple
When merchant met customer.
Credit card companies suck! Especially if you're a small businessperson. From unpredictable fees to arcane legal agreements, it's tempting to stay a cash-only business. But nowadays, customers rarely carry cash around. So what to do? Luckily Square came along with a simple plugin device and a low flat fee, allowing merchants to easily accept credit cards. So we created a campaign around the idea that Square allows small businesspeople to focus on doing what they love, whether it's teaching music, styling hair, or even plowing snow.